姓　　名

沈宗奇 Chung-Chi Shen

聯絡方式

TEL：(05)273-2910 
Fax：(05)273-2932

E-mail：ccshen@mail.ncyu.edu.tw

學　　歷

國立政治大學國際經營與貿易學系博士

現　　職

專任教授

研究領域

品牌管理、網路行銷、高科技產業行銷、 國際行銷、國際企業經營策略

期刊論文

1.      Shen, Chung-Chi, Jyh-Shen Chiou, and Biing-Shen Kuo (2011), “Remedies for Information Asymmetry in Online Transaction: An Investigation into the Impact of Web Page Signals on Auction Outcome,” Internet Research, 21 (2), 154-170 (SSCI)

2.      Chiou, Jyh-Shen and Chung-Chi Shen (accepted and forthcoming), “The Antecedents of Online Financial Service Adoption: The Impact of Physical Banking Services on Internet Banking,” Behaviour & Information Technology. (SSCI)

3.      Shen, Chung-Chi and Jyh-Shen Chiou (2010), “The Impact of Perceived Ease of Use on Internet Service Adoption: The Moderating Effects of Temporal Distance and Perceived Risk,” Computers in Human Behavior, 26 (1), 42-50. (NSC 96-2416-H-259-030-MY2) (SSCI)

4.      沈宗奇、王俊賢 (2010), “動態及網絡模式下FDI理論解釋能力之比較探討–以賽局理論為分析基礎”，管理科學研究，7 (1)，p. 19-36. (第一作者)。

5.      王俊賢、沈宗奇、廖國芝 (2009)，”知識管理績效評估之研究: 科技廠商之實證研究”，朝陽商管評論，第八卷，第3/4期， p.119-142. (通訊作者)。

6.      Shen, Chung-Chi and Jyh-Shen Chiou (2009), “The Effect of Community Identification on Attitude and Intention toward a Blogging Community,” Internet Research, 19 (4), 393-407. (SSCI)

7.      Chen, Chien-Wei, Chung-Chi Shen, and Wan-Yu Chiu (2007), “Marketing Communication Strategies in Support of Product Launch: An Empirical Study of Taiwanese High-Tech Firms,” Industrial Marketing Management. 36 (8), 1046-1056 (SSCI)

8.      Chiou, Jyh-Shen, Chia-Hung Hsieh, and Chung-Chi Shen (2007), “Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Technology Firms,” Journal of Global Marketing. 20 (2/3), 31-44 (ABI, ranked major International Marketing Journal)

9.      Chiou, Jyh-Shen and Chung-Chi Shen (2006), “The Effects of Satisfaction, Opportunism, and Asset Specificity on Consumers’ Loyalty Intention toward Internet Portal Sites,” International Journal of Service Industry Management, 17 (1), 7-22. (SSCI)

研討會論文

1.      Shen, Chung-Chi and Jyh-Shen Chiou (2012), “Brand Attachment and Customer Loyalty:  The Moderating Roles of Need for Uniqueness and Product Publicity,” 22^th Annual Frontiers in Service Conference, Washington D.C., USA

2.      Yang, Chun-Ming, Edward Ku, and Chung-Chi Shen (2012). "On the Interpersonal Transmission of Luck", 2012 AMA Summer Educators' Conference, Chicago, IL.

3.      Lin, Yung-Chuan, Chung-Chi Shen, and I-Ling Ling (2010), “The Effects of Online Feedback Ratings on Consumers’ Trust and Risk Perception,” 2010 Annual Meeting of the Northeast Decision Sciences Institute, Washington D.C., U.S.A.

4.      沈宗奇、侯亦真 (2010), “知覺公平對顧客滿意行為之研究：服務補救類型、失誤類型及交易關係之整合觀點”，2010年全球品牌與服務業行銷學術研討會，台大國企系，台北

5.      沈宗奇、董維、蕭至惠、蕭幃瀞 (2010), “網路評論可信度之研究-探討訊息品質對購買意圖之影響關係”，2010全球變局下之管理創新國際研討會，台灣師範大學，台北。

6.      沈宗奇、陳詠洵 (2010), “名人代言與產品形象差異對廣告效果之研究”，2010第六屆企業國際化理論與實務研討，長榮大學，台南。

7.      沈宗奇、邱宗治、簡正一 (2010), “網路口碑與涉入程度對品牌態度影響之研究”，2010年中華商管科技學會年會暨學術研討會，中華商管科技學會，屏東。

8.      蕭至惠、蔡進發、蔡錦樺、沈宗奇 (2010), “品牌延伸、回饋效果與總體契合度對共品牌價值之影響-以夥伴品牌為例”，2010第六屆臺灣行銷學術研討會，台北大學商學院，台北。

9.      蕭至惠、蔡進發、蔡森竹、沈宗奇 (2010), “網路緩衝的時間填補機制對網路使用者等待時間知覺之影響-以旅遊網站的插播式廣告為例”，2010第六屆臺灣行銷學術研討會，台北大學商學院，台北。

10.  Shen, Chung-Chi and Jyh-Shen Chiou (2009), “The Effect of Community Identification on Attitude and Intention toward a Blogging Community,” AMA 2009 Summer Educators’ Conference, Chicago, USA.

11.  Shen, Chung-Chi and Jyh-Shen Chiou (2009), “Does User-Friendly Always Matter? The Moderating Role of Temporal Distance and Information Asymmetry,” AMS 2009 Annual Conference, Maryland, USA.

12.  Shen, Chung-Chi and Jyh-Shen Chiou (2009), “Institution Fit and Network Externality: Implication for International E-commerce,” AIB 2009 Annual Conference, San Diego, USA.

13.  Shen, Chung-Chi and Jyh-Shen Chiou (2008),“The Internet Service Provider's Dilemma: User Friendly Design or Robust Security Mechanism,” IEEE APSCC 2008 Conference, Taiwan. (NSC 96-2416-H-259-030-MY2) (EI)

14.  Shen, Chung-Chi and Jyh-Shen Chiou (2008), “Antecedents of Tax Evasion in Online Transaction: An Integrated Perspective of Business Ethics and Law Enforcement,” 2008 AMS Cultural Perspective Conference, USA.

15.  Shen, Chung-Chi, Jyh-Shen Chiou, and Biing-Shen Kuo (2007), “Beyond the Reputation System: An Investigation into Valuable Signals Affecting Auction Outcome,” 2007 AMS World Marketing Congress, Italy. 

16.  Shen, Chung-Chi and Jyh-Shen Chiou (2007), “An Investigation into Participants’ Bidding Behavior in Online Auction across Countries: Evidence form the eBay US and Taiwan,” 38^th EMAC Conference, Iceland.

17.  Shen, Chung-Chi, Jyh-Shen Chiou, and Biing-Shen Kuo (2007), “Does Role of Signal on Mitigating Information Asymmetry Vary with Product Usage Condition? Evidence from eBay,” WDSI 36^th Annual Meeting, Denver, USA.

18.  Chiou, Jyh-Shen and Chung-Chi Shen (2006), “The Antecedents of Online Financial Service Adoption: The Interactive Relationships between Physical and Online Services,” 15^th Annual AMA Frontiers in Service Conference, Brisbane, Australia.

19.  Chiou, Jyh-Shen, Chia-Hung Hsieh, and Chung-Chi Shen (2005), “Relationship arketing Activities within a Trade Show: The Effect of Exhibitors’ Product Innovativeness,” 2005 International Colloquiums on Relationship Marketing, St’s Johns, New Found Land, CA.

20.  Shen, Chung-Chi and Chen, Chien-Wei (2005), “Marketing Communication Strategies for Launching Products: An Empirical Study of Taiwanese High-Tech Firms,” 10th Annual Meeting of Asia Pacific Region of Decision Sciences Institute, Taipei.