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2023-2
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last update time 2018/06/29
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:::* Home > Faculty > Full Time Faculty > Sheng- Hshiung Tsaur

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Sheng-Hshiung Tsaur

Journal Article  Conference Paper 

A.Journal Article

A1. International Journal Article (within five years)

  1. Cheng, Tien-Ming and Sheng-Hshiung Tsaur, “The Moderating Effects of Perceived Risk on the Relationship between Activity Involvement and Place Attachment,” Society Natural Resources, (under review). (SSCI, impact factor 1.053)
  2. Tsaur, Sheng-Hshiung and Ying-Wen Liang, “The Conceptualization of Recreationist-Environment Fit,” Journal of environmental psychology, (under review). (SSCI, impact factor 1.172)
  3. Tsaur, Sheng-Hshiung, Yi-Chun Liu and Cheng-Hsiung Wu, “How does job standardization promote service quality in tourism/hospitality industry? The mediating role of service behavior,” International Journal of Hospitality Management, (revised). (accepted into the SSCI in 2008)
  4. Tsaur, Sheng-Hshiung ,Chang-Hua Yen and Wan-Yu Yang “The relationship between job characteristics and employee creativity in travel agency,” Tourism Management, (revised). (SSCI, impact factor 0.890)
  5. Tsaur, Sheng-Hshiung and Chih-Hung Wang, “Personal Ties, Reciprocity, Competitive Intensity, and Performance of the Strategic Alliances in Taiwan’s Travel Industry,” Service Industries Journal (accepted). (SSCI, impact factor 0.210 )
  6. Tsaur, Sheng-Hshiung and Chih-Hung Wang, “Tips Collecting Strategy, Service Guarantee, and Consumers’ Evaluation of GPT Product,” Journal of Travel Research (accepted). (附主編來函)
  7. Wong Jehn-Yih, Sheng-Hshiung Tsaur and Chih-Hung Wang, “Should a Lower-price Service Offer a Full-Satisfaction Guarantee?” Service Industries Journal (accepted). (SSCI, impact factor 0.210;附主編來函)
  8. Chen, Li-Chan, Han-Jen Niu, Chyan Yang, Yau-De Wang and Sheng-Hshiung Tsaur, “Does Job Standardization Decrease Organizational Citizenship Behavior?” Public Personnel Management (accepted). (SSCI, impact factor 0.13)
  9. Tsaur, Sheng-Hshiung, Te-Yi Chang and Hsiao-Ching Liu, “Performance Evaluation of Strategic Alliance among Travel Agencies: A Resources-based View,” International Journal of Management (accepted). (附主編來函)
  10. Tsaur, Sheng-Hshiung and Chang-Hua Yen, “The impact of travel product transaction types on customer relational benefits,” International Journal of Services Technology and Management, (accepted).(附主編來函)
  11. Luoh, Hsiang-Fei and Sheng-Hshiung Tsaur (2009), “Physical Attractiveness Stereotypes and Service Quality in Customer-Server Encounters,” Service Industries Journal, Vol. 29, No. 8, pp.--. (SSCI, impact factor 0.210;附主編來函)
  12. Tsaur, Sheng-Hshiung and Ying-Wen Liang (2008), “Serious Leisure and Recreation Specialization,” Leisure Sciences, Vol. 30, Iss. 4, pp. 325-341. (SSCI, impact factor 0.792)
  13. Luoh, Hsiang-Fei and Sheng-Hshiung Tsaur (2007), “Gender Stereotypes and Service Quality in Customer-Waitperson Encounters,” Total Quality Management & Business Excellence, Vol.18, Iss. 9 , pp. 1035-1054. (SSCI, impact factor 0.278)
  14. Wan, Chin-Sheng, Sheng-Hshiung Tsaur, Ya-Li Chiu and Wen-Bin Chiou (2007), “Is the Advertising Effect of Virtual Experience Always Better or Contingent upon Different Travel Destination?” Information Technology & Tourism, Vol. 9, No. 1, pp. 45-54.
  15. Tsaur, Sheng-Hshiung and Chih-Hung Wang (2007), “The Evaluation of Sustainable Tourism Development by AHP and Fuzzy Set Theory: An Empirical Study on the Green Island in Taiwan,” Asia Pacific Journal of Tourism Research, Vol. 12, Iss. 2, pp. 127-145.
  16. Tsaur, Sheng-Hshiung, Yi-Ti Chiu and Chih-Hung Wang (2006), “The Visitors Behavioral Consequences of Experiential Marketing: An Empirical Study on Taipei Zoo,” Journal of Travel & Tourism Marketing, Vol. 21, Iss. 1, pp. 47-64.
  17. Tsaur, Sheng-Hshiung, Ying-Wen Liang and Hsin-Yu Hsiao (2006), “Business Environment, Operations Strategy and Performance in Travel Agencies: Evidence from Taiwan,” Tourism Analysis, Vol. 11, No. 2, pp. 105-113.
  18. Tsaur, Sheng-Hshiung, Chi-Yeh Yung and Jo-Hui Lin (2006), “The Relational Behavior between Wholesale and Retail Travel Agencies: Evidence from Taiwan”, Journal of Hospitality & Tourism Research, Vol. 30, No. 3, pp. 333-353.
  19. Tsaur, Sheng-Hshiung, Yu-Chiang Lin and Jo-Hui Lin (2006), “Evaluating Ecotourism Sustainability from the Integrated Perspective of Resource, Community and Tourism,” Tourism Management, Vol. 27, Iss. 4, pp. 640-653. (SSCI, impact factor 0.890)
  20. Tsaur, Sheng-Hshiung, Chin-Tsai Lin and Cheng-Hsiung Wu (2005), “Cultural Differences of Service Quality and Behavioral Intention in Tourist Hotels,” Journal of Hospitality & Leisure Marketing, Vol. 13, Iss. 1, pp. 41-63.
  21. Tsaur, Sheng-Hshiung and Der-Huang Wu (2005), “The Use of Stated Preference Model in Travel Itinerary Choice Behavior”, Journal of Travel & Tourism Marketing, Vol. 18, Iss. 4, pp. 37-48.
  22. Tsaur, Sheng-Hshiung and Yi-Chun Lin (2004), “Promoting Service Quality in Tourist Hotels: The Role of HRM Practices and Service Behavior,” Tourism Management, Vol. 25, Iss. 4, pp. 471-481. (SSCI, impact factor 0.890)

A2.Demostic Journal Article (within five years)

  1. Tsaur, Sheng-Hshiung, Hsin-Mei Chang and Cheng-Hsiung Wu (2004), “Promoting Service Quality with Employee Empowerment in Tourist Hotels:The Role of Service Behavior,” Asia Pacific Management Review, Vol. 9, No. 3, pp. 435-461.(TSSCI)

A3.International and Demostic Journal Article (beyond five years)

  1. Tzeng, Gwo-Hshiung, Sheng-Hshiung Tsaur, Lai, Yiou-Dong and Serafim Opricovic (2002), “Multicriteria Analysis of Environmental Quality in Taipei: Public References and Improvement Strategies”, Journal of Environmental Management Vol. 65, No. 2, pp.109-120.  (SCI, impact factor 0.627 )
  2. Tsaur, Sheng-Hshiung, Yi-Chang Chiu and Chung-Huei Huang (2002), "Determinants of Guest Loyalty to International Tourist Hotels - A Neural Network Approach", Tourism Management Vol. 23, Iss. 4, pp. 397-405.  (SSCI, impact factor 0.890)
  3. Tsaur, Sheng-Hshiung and Te-Yi Chang (2002), “The Evaluation of Airline Service Quality by Fuzzy MCDM,” Tourism Management Vol. 23, Iss. 2, pp. 107-115. (SSCI, impact factor0.890)
  4. Tsaur, Sheng-Hshiung (2001) “The Operating Efficiency of International Tourist Hotels in Taiwan,” Asia Pacific Journal of Tourism Research, Vol. 6, Iss. 1 pp. 73-81
  5. Tsaur, Sheng-Hshiung, and Chien-Wen Tsai (1999), “Cost Structure for International Tourist Hotels in Taiwan,” Asia Pacific Journal of Tourism Research, Vol. 4, Iss. 2, pp. 41-48.
  6. Tsaur, Sheng-Hshiung, Chin-I Chiang and Te-Yi Chang (1999), "Evaluating the Operating Efficiency of International Tourist Hotels by Using Modified DEA Model," Asia Pacific Journal of Tourism Research, Vol. 4, Iss. 2, pp. 73-78.
  7. Tzeng, Gwo-Hshiung and Sheng-Hshiung Tsaur (1997), "Application of Multiple Criteria Decision Making for the Network Improvement Plan Mode"l, Journal of Advanced Transportation, Vol. 31, No. 1, pp. 49-74. (SSCI,impact factor 0.091)
  8. Tsaur, Sheng-Hshiung, Gwo-Hshiung Tzeng, and Gwo-Ching Wang (1997), ”Evaluating Tourist Risks from Fuzzy Perspectives,” Annals of Tourism Research, Vol. 24, No. 4, pp. 796-812. (SSCI, impact factor 0.555)
  9. Tsaur, Sheng-Hshiung and Gwo-Hshiung Tzeng (1995), "Multi-Attribute Decision Making Analysis for Consumer Preference of Tourist Hotels", Journal of Travel and Tourism Marketing, Vol. 4, No. 4, pp. 55-69.
  10. Gwo-Hshiung Tzeng and Sheng-Hshiung Tsaur (1995), ”Energy Demand Forecast for Motor Forecast Freight Transportation in Taiwan: Application of a Dynamic Interregional Input-Output Model,” Journal of Applied Input-Output Analysis, Vol. 2,No. 2, pp. 41-53.
  11. Tzeng, Gwo-Hshiung and Sheng-Hshiung Tsaur (1994), "The Multiple Criteria Evaluation of Grey Relation", The Journal of Grey System, Vol. 6, No. 2, pp. 87-108.
  12. Hsu, George J. Y., Gwo-Hshiung Tzeng and Sheng-Hshiung Tsaur (1994), "A Multiobjective Algorithm Integrated of Compromise Programming and NISE Method", in Multiple Criteria Decision Making: Expand and Enrich the Thinking and Application, Springer-Verlag Co., U.S.A., pp. 57-64.
  13. Gwo-Hshiung Tzeng and Sheng-Hshiung Tsaur (1993), ”Application of Multiple Criteria Decision Making to Old Vehicle Elimination,” Energy and Environment, Vol. 4, No. 3, pp. 268-283.

B.Conference Paper

  1. Tsaur, Sheng-Hshiung and Chien-Tzu Yang (2008), “The Relationship Between Job Standardization and Employee Creativity In International Tourist Hotels” The 14th Annual Conference of Asia Pacific Tourism Association, Bangkok, Thailand.
  2. Tsaur, Sheng-Hshiung and Fu-Sung Hsu (2008), “Key Success Factors for Innovation in the Travel Agencies: An Exploratory Study” The 14th Annual Conference of Asia
    Pacific Tourism Association, Bangkok, Thailand.
  3. Tsaur, Sheng-Hshiung and Wei-Rong Lin (2008), “Adventure Recreation Challenge: Conceptualization and Measurement” The 14th Annual Conference of Asia Pacific
    Tourism Association, Bangkok, Thailand.
  4. Tsaur, Sheng-Hshiung and Chin-Lu Lai (2007), “Does Customer Participation in Help to Improve Farm Satisfaction?Psychological Implication of Self-Serving Bias,” The 13th APTA & 5th APacCHRIE 2007 International Joint Conference, Beijing, China.
  5. Tsaur, Sheng-Hshiung and Chun-Yi Sun (2007), “The Consequences of Place Attachment,” The 13th APTA & 5th APacCHRIE 2007 International joint conference, Beijing, China.
  6. Tsaur, Sheng-Hshiung and Hsin-Yi Lee (2007), “The Conceptualization of Recreationist-Activity Fit,” 5th Bi-Annual Symposium of the International Society of Culture, Tourism, and Hospitality Research, Charleston, South Carolina, USA. .
  7. Lin Wei-Rung and Sheng-Hshiung Tsaur (2007), “Conceptualization of Perceived Challenge in Leisure Activity,” Leisure Studies Association Conference 2007, University of Brighton, Eastbourne UK.
  8. Lin Jo-Hui, Huei-Ju Hsu, and Sheng-Hshiung Tsaur (2007), “Conceptualization of Work-leisure Conflict,” Leisure Studies Association Conference 2007, University of Brighton, Eastbourne UK.
  9. Tsaur, Sheng-Hshiung and Chun-Yi Sun (2006), “A Model of the Antecedents and Consequences of Place Attachment”, Tourism in Asia: New Trends, New Perspectives, Leeds Metropolitan University, UK.
  10. Liang, Ying-Wen and Sheng-Hshiung Tsaur (2006), “The Linking Between Serious Leisure and Place Attachment: The Role of Recreation Specialization” The 12th APTA & 4th APacCHRIE 2006 International Joint Conference, Hualien, Taiwan.
  11. Tsaur, Sheng-Hshiung and Ying-Wen Liang (2006), “Is Serious Leisure a Predictor of Place Attachment?” The 8th International Conference on Multinational Enterprise, Taipei, Taiwan.
  12. Lee Wen-Hwa, Chih-Hung Wang and Sheng-Hshiung Tsaur (2005), “The Effects of Partner Characteristics on the Performance of Strategic Alliances between Travel Agencies,” The 11th Annual Conference of Asia Pacific Tourism Association, Goyang, Korea.
  13. Luoh Hsiang-Fei and Sheng-Hshiung Tsaur (2005), “Physical Attractiveness Stereotypes and Service Quality in Customer-Attendant Encounters” The 11th Annual Conference of Asia Pacific Tourism Association, Goyang, Korea.
  14. Tsaur, Sheng-Hshiung, Te-Yi Chang and Hsiao-Ching Liu (2004), “Performance Evaluation of Strategic Alliance among Travel Agencies: A Resources-based View,” International Conference on Competitive Success and Challenges in Tourism, Department of Tourism, Shih Hsih University, Taipei, Taiwan.
  15. Tsaur, Sheng-Hshiung, Cheng-Shiung Wu and Hsiao-Ching Liu (2002), ”Cultural Differences of Service Quality and Behavioral Intention in Tourist Hotels,” The 8th Annual Conference of Asia Pacific Tourism Association, Dalian, China.
  16. Tsaur, Sheng-Hshiung, Li-Chuan Wang and Yi-Chun Lin (2001), ”Yield Management Operation and Factors Affecting its Effectiveness: Examples from Tourist Hotel Industry In Taiwan,” The 7th Annual Conference of Asia Pacific Tourism Association, Manila, Philippines.
  17. Tsaur, Sheng-Hshiung, Ya-Li Chang and Li-Chuan Wang (2000), ”The Perceived Risk of Travel Products and the Strategies of Risk Reducing,” The Sixth Annual Conference of Asia Pacific Tourism Association, Phuket, Thailand.
  18. Tsaur, Sheng-Hshiung, Yi-Chang Chiu and Chung-Huei Huang (1999), ”Determinants in Guests Loyalty to International Tourist Hotels, ” The Fifth Annual Conference of Asia Pacific Tourism Association, Hong Kong.
  19. Tsaur, Sheng-Hshiung, Chin-I Chiang and Te-Yi Chang (1999), ”Evaluating the Operating Efficiency of International Tourist Hotels by Using Modified DEA Model, ” The Fifth Annual Conference of Asia Pacific Tourism Association, Hong Kong.
  20. Tsaur, Sheng-Hshiung and Chien-Wen Tsai (1999), ”Cost Structure for International Tourist Hotels in Taiwan, ” The Fifth Annual Conference of Asia Pacific Tourism
    Association, Hong Kong.
  21. Tsaur, Sheng-Hshiung and Cheng-Hsiung Wu (1998), ”Fuzzy MCDM for the Evaluation of Airline Service Quality,” The 14th International Conference on Multiple Criteria Decision Marking, Virginia, USA.
  22. Tsaur, Sheng-Hshiung, Yu-Chien Hsiao and Der-Huang Wu (1998), ”The Establishment of Tourism Index, ” The 4th Annual Conference of Asia Pacific Tourism Association, Tanyang, Korea.
  23. Tsaur, Sheng-Hshiung, Chi-Yeh Yung and Jo-Hui Lin (1998), "Relationship Marketing:An Empirical Study of Buyer-Seller Relationships between Travel Agents", The 4th Annual Conference of Asia Pacific Tourism Association, Tanyang, Korea.
  24. Tsaur, Sheng-Hshiung (1997), ”Multiple Objective Programming for the Decision of Recreational Carrying Capacity,” The 13th International Conference on Multiple Criteria Decision Making, Cape town, South Africa.
  25. Tsaur, Sheng-Hshiung and Ya-Li Chang (1997), ”Application of Entropy and MEQQD Method to the Evaluation of Tourism Competitiveness,” The Third Annual Conference of Asia Pacific Tourism Association, Taipei, Taiwan.
  26. Tsaur, Sheng-Hshiung, Gwo-Hshiung Tzeng, Gwo-ChinWang (1995), “Evaluation Model for Travelling Risk,” The Twelfth International Conference on Multiple Criteria Decision Making, Hagen, Germany, 19-23, June. NSC85-2415-H-034-001
  27. Tzeng, Gwo-Hshiung, Sheng-Hshiung Tsaur, June-Jye Chen (1995), “Application of Hierarchy Multistage-Multiobjective Approach to Network Design: Case of Express Road,” Global Engineering Management: Emerging Trends in the Asia Pacific., Proceedings of 1995 IEEE Annual International, 28-30, June.
  28. Tsaur, Sheng-Hshiung and Gwo-Hshiung Tzeng (1994), ”The Multiattribute Decision Making Analysis for Customer Preference of Tourist Hotel,” The 6th International Conference on Multiple Criteria Decision Making, Comibra, Portugal, 1st-6th, August.
  29. Gwo-Hshiung Tzeng and Sheng-Hshiung Tsaur (1994), ”The Multiple Criteria Evalution of Grey Relation Model,” the 6th International Conference on Multiple Criteria Decision Making, Coimbra, Portugal,1st-6th August.
  30. Hsu, George J. Y., Gwo-Hshiung Tzeng and Sheng-Hshiung Tsaur (1994), ”A Multiobjective Algorithm Integrated of Compromise Programming and NISE Method,” in Multiple Criteria Decision Making: Expand and Enrich the Thinking and Application, (New York : Springer-Verlag), pp. 57-64.
  31. Hsu, George J. Y, Gwo-Hshiung Tzeng and Sheng-Hshiung Tsaur (1992), ”A Multiobjective Algorithm Integrated of Compromise Programming and NISE Method,” the Tenth International Conference on Multiple Criteria Decision Making, Taipei, Taiwan, R.O.C.


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