To NCYU Website
* Graduate Institute of Recreation, Tourism, and Hospitality Management *
:::*Home*|*To NCYU Website*|*Sitemap*|*FAQ*|*Contact us*|*Bilingual*|*RSS*|*中文版*
*
**

*
:::
* * The Latest News
*
* * Introduction
*
* * Faculty
*
* * Courses
*
* * Rules
*
* * Downlaod
*
* * Links
*
* * FAQ
*
* * School Library
*
* * Chinese Website
*


2022-12
Sun Mon Tue Wed Thu Fri Sat
        [1] [2] [3]
[4] [5] [6] [7] [8] [9] [10]
[11] [12] [13] [14] [15] [16] [17]
[18] [19] [20] [21] [22] [23] [24]
[25] [26] [27] [28] [29] [30] [31]

last update time 2018/06/29
:::* Home > Rules > Graduate Student

*

Course:  Psychology and Behavior Study in Recreation and Tourism

Instructor:   Dr. Tsung-chiung Wu   

E-mail:        tcwu@mail.ncyu.edu.tw

Time & Classroom:

Course Description:

        This is an advanced course to discuss psychological and behavior researches in recreation and tourism. This course will cover theoretical principles, case studies, research issues and implications.

Schedule:

Week

Subjects

Reading

Exercise

1

Class Introduction

 

 

2

Concept of consumer behavior

1,2

 

3

Consumer Decision Making

3

1

4

Pre-Purchase Process

4

2

5

Purchase

5

3

6

Post-Purchase Process

6

4

7

Demographics, Psychographics, Personality

7

5

8

Consumer Motivations

8

6

9

mid-term

 

 

10

Consumer knowledge

9

7

11

consumer intentions, attitudes

10

8

12

culture, ethnicity and social class

11

9

13

Family and household influences

12

10

14

Groups and Personal Influences

13

11

15

Making contact

14

12

16

Shaping customer's opinions

15

13

17

Helping Consumer to Remember

16

14

18

final examine

 

 

 

1     Reading: Comsumer Behavior  by Blackwell & Miniard & Engel                     

2     Assignment: check for additional notes

3. Grading      20% class participation; 20% paper exercise; 30% mid-term; 30% final



** Graduate Student
Graduate Student
*Date Bracket Title
* 2010-06-04 99 academic year enrolled students Required and Elective Course list of Leisure of 99 MasterDOC(66.00 KB) / PDF(13.81 KB)
* 2010-06-04 98 academic year enrolled students Required and Elective Course list of Leisure of 98 Master (Tourism and Recreation Resources Management)DOC(73.50 KB) / PDF(80.49 KB)
* 2010-06-04 98 academic year enrolled students Required and Elective Course list of Leisure of 98 Master (Tourism and Leisure Industry Management)DOC(82.50 KB) / PDF(81.40 KB)

total: 3 records, page: 1 / 1     1   


back


Copyright © 2014 National Chiayi University
No.580, ShinMin. Rd., Chiayi City 600, Taiwan (R.O.C.)
TEL: +886-5-273-2922  FAX: +886-5-273-2923
Recommended Browser: Internet Explorer 6.0 and above. Screen Resolution: 1024x768
*
*